Strategic Innovation Leader

Never ending curiosity driven by a constant mission to learn more and apply that knowledge to purposeful work and innovation for good through collaborative and empathetic actions.



Krisha Tracy is a seasoned leader with over 15 years of experience in driving innovation through go-to-market strategies, developing strategic partnerships, and leading cross-functional teams to innovate and execute high-impact solutions. With a strong background in technology, Krisha has excelled in roles that require a blend of technical expertise and strategic vision. In her most recent role at Onward, she generated and implemented the strategic approach to ideate, validate and deliver to market innovative solutions. At Google, and previously at X, The Moonshot Factory, she spearheaded initiatives that leveraged emerging technologies for scalable, sustainable solutions, impacting a broad range of industries beyond just energy and sustainability.

Her expertise in building and nurturing strategic partnerships has enabled her to effectively align technological capabilities with business goals, resulting in innovative solutions that address complex challenges. Prior to Google, as a Solutions Architect at Red Hat and a Product Manager at Halliburton, Krisha demonstrated a keen ability to translate market needs into actionable technological strategies that drive customer satisfaction and business growth. She holds dual Masters degrees in Geology and Biology from Texas A&M University and Georgia College & State University, respectively, and a Bachelor's degree from The University of Georgia.

Think Onward

Director of Innovation

2023 - present

Onward is a technology start-up focused on innovative solutions for energy transition.  As the Director of Innovation, Krisha spearheaded all innovation initiatives, collaborating closely with a team of scientists to drive forward-thinking solutions. She conducted comprehensive market and competitive analyses to identify new opportunities, validated the strategic direction of developed prototypes, and successfully took MVPs to market through strategic partnerships and sales opportunities. Her responsibilities included generating strategic partnerships and supportive ecosystems to drive successful innovation projects from ideas to MVP's. Solutions created were driven by AI/ML and automation applied to a variety of key areas including carbon sequestration, satellite segmentation and super resolution for nature-based carbon sinks, automated pipelines for document geolocation, AI/ML lithofacies predictions, regenerative agriculture, hydrogen exploration, and critical minerals exploration and logistics tracking. Through these efforts, Krisha demonstrated a keen ability to blend innovative technology with strategic business acumen to drive impactful results.


Google Cloud 

Industry Solutions Manager: Supply Chain Sustainability Specialist

2021 - Present

The Google Cloud Industry Solutions organization is responsible for creating differentiated solutions that solve the challenges of industry leaders. In this role, Krisha conceptualized, designed, organized and implemented sustainability focused solutions for supply chains. Among the more impactful solutions were ESG insights, Supply Chain Net Zero portfolio planning and execution, and Responsible Procurement with Scope 3 GHG reduction.  She conducted scores of executive presentations to communicate the value of sustainability-focused solutions within the supply chain. She identified and collaborated with partners to create integrated solutions and/or services to meet the needs of Google Cloud customers' supply chain needs while creating material encouraging wider and faster adaptability. 

X, The Moonshot Factory

SME & Technical Program Manager

2020

X, The Moonshot Factory is an incubator for strategic business ideas that create innovative solutions which will impact the world with a positive environmental outcome. In this role, Krisha helped conceptualize, define and create the business plan aimed at reducing the global carbon footprint. As an energy subject matter expert and lead researcher, she was instrumental in defining the direction of the project using her industry knowledge to create a comprehensive SWOT analysis and differentiated market value for a targeted solution.  She worked with the Department of Energy, several leading universities and national laboratories to lay the groundwork for an innovative approach to carbon sequestration. 

Google Cloud, Professional Services

Engagement Manager & Energy Lead

2019-2020

Google Cloud Professional Services delivers first class support to help organizations rapidly deploy, operate, monitor, and scale their cloud-based applications. As the Energy lead for PSO, Krisha identified and executed strategies/solutions that connected GCP solutions to solve Energy Industry challenges.  She provided the subject matter expertise and lead customer discussions, presentations and engagements showcasing the value of Google Cloud to the customers technical needs.
This role focused on driving transformational discussions for O&G companies to diversify their portfolios to be more ESG compliant.  This key contribution was the influencing factor identified at the C-Level at several major O&G companies leading them to choose and commit to Google Cloud as their primary cloud provider. 



Red Hat 

Solutions Architect

2019

At Red Hat, Krisha served as a solutions architect for middle ware products focusing on constructing solutions for the energy industry. She provided strategic direction in identifying and delivering technical solutions for enterprise customers in the energy vertical focused on containerization, edge computing and data analytics for private and/or public cloud services.



Halliburton

Strategic Software Portfolio Manager

2008-2019

At Halliburton, Krisha served as a product manager for geological and petrophysical software solutions for many years.  She also served as the Strategic Software Portfolio Manager to manage the success of the release of Landmark's suite of geological, geophysical and petrophysical solutions.  Her visionary skills in identifying and cultivating innovative solutions while providing business justification, usage projection and capacity needs targeting portfolio gaps while addressing industry trends resulted in an increase share of market and millions of dollars of revenue. In her leading role in R&D she created prioritized lists of new feature development, strategically targeting themes and gaps in the portfolio driven by a full market analysis. She redefined the success criteria and implemented procedures to improve the quality of Landmarks’s geoscience software products resulting in a reduction of regression defects by 55%. During this time, she also managed the release cycle and served as the lead Product Manager for Landmark’s premier petro-technical solution, Decisionspace Geosciences, and implemented improved monitoring, development and quality assurance processes, which resulted in a mitigation of risk and uncertainty and critical & timely successful release.


Patents Awarded

United States Patent Patent No. US 11220898 B2 ‘Automated Well-Log Correlation Using Descriptors’ Awarded on January 11, 2022

United States Patent Patent No. US 11409016 ‘Correlating Strata Surfaces Across Well Logs’   Awarded on August 9, 2022

Areas of Specialized Work